Some mainstream media websites seem willing to publish just about anything to squeeze a few more clicks out of visitors. Hence all the dumb top 10/50/100 lists and headlines that refer to naked anything or bikini anything (has there ever been actual bikini news, at any time since the invention of the web?) Many leading media brands, of course, choose not to go that way and to keep their pages worthy of the brand. Tribune's KTLA website sets the bar pretty low, as we saw the other day. The LA Times sells off a corner of its website's sports pages to a partner called Bleacher Report that generates dubious lists of no journalistic value. Sometimes it leads to the Times brand endorsing something truly stupid like "The 100 Ugliest People in Sports." (See photo above.)
The Kings' star Anze Kopitar, former Angel John Lackey and current Dodger Aaron Harang are deemed to have ugly enough faces for the Times website. So too ex-UCLA player Lorenzo Mata (left), of whom the site says "we could never forget his prehistoric display." Previously from the Los Angeles Times, via Bleacher Report: "The 50 Best Butts in Sports" (all women, including local Olympic champions Misty May-Treanor and Kerri Walsh) and "The 20 Most Boobtastic Athletes Of All Time."