Readers' Rep blog tries a new approach

While I wasn't looking, the Readers' Representative Journal at the Los Angeles Times has rebranded as simply Readers' Rep — which I always called it anyway — and announced a new approach. Now, says blogger Deidre Edgar, "As the title line says above [Questions., comments and news for and about the newsroom] , this will be the place for reader questions and comments. I'll also share news from and about the newsroom. Our social media team will be contributing as well." Edgar, a copy editor in the newsroom for many years, has been the paper's official "readers' representative" since January 2010. It looks as if the new approach will mean posting more soft, newsy items about the staff and the paper.

LA Times photo from the blog: Deirdre Edgar