An email pitch going around town announces that "one of the Los Angeles [sic] rarest naming rights assets is available to invest in." That would be the famed Pantages Theatre in Hollywood. Here's what Front Row Marketing Services, a subsidiary of COMCAST-Spectacor, is proposing. I've only seen one of these emails. I don't know how widely they are being sent. Just thought it would be interesting for you to see an excerpt, and newsworthy.
For the first time in 83 years, one of the Los Angeles rarest naming rights assets is available to invest in.
The renowned Pantages Theatre, home to California's most famous and popular productions - has enjoyed hosting some of the most affluent and influential consumer bases in Southern California.
Boasting an unparalleled location on the Hollywood Walk of Fame, the destination enjoys a footfall over 10 million annually.
In addition to being at the heart of the entertainment capital of the world, this naming rights opportunity can provide unparalleled value in promoting your brand.
As one of a small handful of theaters that have embraced brand empowerment through naming rights, the Pantages Theatre delivers an unequaled value for money naming rights proposition.
Key asset highlights include:
· Strong brand association - Resonate with a consumer footfall of millions for 365 days every year - the Theatre is at the heart of one of the World's most cherished and iconic entertainment landmarks
· Strong vehicular exposure - The Theatre sits on one of the busiest intersections, enjoying well over 6.4 million vehicle impressions per annum
· Strategic footprint - 34% of the State population exists within a radius of 40 minutes
· Expansive reach - The Pantages Theatre hosts well over 700,000 of California's most affluent and game-changing consumers
· Massive promotion - All media references to the Theatre will carry your brand name.
Well, maybe not all. Some of us oldtimers might still call it the Pantages. Kinda like on Grauman's Chinese Theatre — what's that new name again? Here's a promotional trailer that came with the email.