LA Times sells out its front page to a Disney movie

lat-112613-front.jpgHere is today's front page of the Los Angeles Times. Only three stories, instead of the usual six — and no Column One, the signature feature story that runs most days. The rest is a garishly unattractive Disney movie ad. Click on the thumbnail to see it bigger.

In the past, the Times has sold movie tie-in wraps around the front page, done fake front pages that cause controversy or sold a chunk of the page for advertising. This is the first time I remember the Times (or any other top U.S. newspaper) dropping half of the content on its actual front page for an ad — in this case for an advertiser the paper regularly covers and a movie it will also cover. In 2009, they sold a smaller piece of the news columns on the front page for a "Southland" ad.

In the newsroom there is a growing sense that the editors and publisher no longer care much about the printed paper, feeling that the future is digital. This is kind of a giant FU to the print readers and you could argue to the Times brand. Lots of big newspapers feel financial challenges. Only the LA Times among the big ones sells its most important news real estate.

More by Kevin Roderick:
Gustavo Arellano, many others join LA Times staff
Power out Monday across Malibu
Put Jamal Khashoggi Square outside the Saudi consulate on Sawtelle
Here's who the LA Times has newly hired*
LA Observed Notes: Clippers hire big-time writer, unfunny Emmys, editor memo at the Times and more
Recent LAT stories on LA Observed:
Gustavo Arellano, many others join LA Times staff
Here's who the LA Times has newly hired*
New seasons of SoCal Connected, Lost LA on KCET
LA Observed Notes: Times hiring binge, LA Weekly investor sues, media tidbits
LA Observed Notes: Editor moves, NYT steps on JGold turf, jobs and more
Jonathan Gold, LA's preeminent food writer, has died at 57
New LA Times editor Pearlstine picks his deputies
LA Observed Notes: Long Beach, LAist, Soon-Shiong and much more


LA Observed on Twitter