Los Angeles Register starts up its social media presence*

laregister-prototype.jpgThe Los Angeles Register now has a Twitter feed and a Facebook page, to go with the paper's first promotional ad. The promo spot ran on the video board at Dodger Stadium during Saturday's hockey game. The visuals the LA Register is using on its Facebook page are not exactly designed to excite potential Los Angeles readers. The background "cover photo" (in Facebook jargon) uses a hockey scene from Dodger Stadium, and as most Angelenos know, hockey is not exactly popular here despite the large turnout at the stadium. And the profile picture is devoted to what seems to be a prototype of the LA newspaper in which the top story drawing readers in is a feature on Richard Nixon and Spiro Agnew. So it's going to be an LA newspaper celebrating ancient Republican history? Maybe not for long.

The Twitter feed is slowly starting to aggregate some sports and local items, and has already gotten dinged in its own feed for following Ann Coulter.

* Jan. 29 update: Both the cover photo and profile pic have been updated. Much better.


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