Read the memo

LA Times names social media editor from within

stacey-leasca-grab.jpgStacey Leasca has been promoted to social media editor at the Los Angeles Times, where she will direct social media strategy across the newsroom. The Wednesday memo from Jimmy Orr, managing editor for digital, says she is known at the paper for "lively coaching sessions, entertaining videos and fun blog posts." Her latest story for the paper is about people who pee in swimming pools.

To: The Staff
From: Jimmy Orr, Managing Editor/Digital I’m pleased to announce that Stacey Leasca has been named social media editor. Stacey will work with me to direct our social media strategy across the newsroom. She and her team will work with writers and editors in all sections to enhance the reporting process, assist with breaking news coverage, increase reader engagement and expand the audience for our journalism. Stacey joined us last April and quickly became known through her lively coaching sessions, entertaining videos and fun blog posts. Before joining The Times, Stacey was social media editor at GlobalPost, an international news outlet based in Boston. There she organized and contributed to several in-depth reporting projects, including “World Wide Weed,” “The State of AIDS” and coverage of the London Olympics. Stacey spent several years as a print reporter for various newspapers and magazines. She’s produced and hosted many videos for several news outlets as well. Stacey has bachelor's degrees in education and English from the University of Rhode Island and a master's degree in digital and multimedia journalism from Emerson College.

Here's one of her videos for the Times website.


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