NPR and APM agree to share morning Marketplace*

marketplace_morning_show_logo.pngMarketplace Morning Report, which is produced by American Public Media, already airs as a segment during the morning news on many NPR stations. Now the relationship will become more a formal partnership. That the memo was consummated by longtime competitors in the public radio world was apparently the source of some amusement in that world. "The agreement represents a new era of collaboration in public radio," NPR Senior VP for news Margaret Low Smith told All-Access. Added Marketplace VP/Executive Producer Deborah Clark, “This is a positive reflection of our industry’s future. This is a good development for everybody, especially the audience.”

Kinsey Wilson, NPR Chief Content Officer
Dave Kansas, APM Chief Operating Officer, Chief Content Officer

Today we are announcing an important agreement between APM and NPR that will make American Public Media’s Marketplace Morning Report a daily feature of Morning Edition. This move signals our shared commitment to deeper collaboration and focus on audience.

Starting this fall, Marketplace Morning Report will be part of NPR’s feed in the second hour of Morning Edition (in the E2). This new arrangement will broaden the reach of Marketplace Morning Report and allow NPR to make the best use of resources. NPR will maintain robust business and economic coverage through its business desk and Planet Money. NPR will produce the first E Segment (E1) each morning. Additionally, APM will continue separate distribution of all seven live feeds of Marketplace Morning Report. This will allow stations to carry Marketplace Morning Report in the E1 segment instead if they prefer.

For the past 25 years, Marketplace Morning Report’s proven passion and expertise for this beat has brought an original voice and comprehensive coverage to business reporting. The program is a natural complement to Morning Edition’s in-depth national and international coverage. Many Member Stations across the country already make Marketplace Morning Report a regular part of Morning Edition. For their audiences, this change will be seamless.

In a crowded and competitive media environment, collaboration is even more critical to public radio’s future. APM and NPR believe that working together will benefit our audience and Member Stations.

We have posted the operational and business details of this new arrangement in an FAQ on the NPR Member Station website and the APM Stations website. We will also be discussing this announcement later today in the NPR clock webinar. We look forward to our coming conversations. In the meantime, please don’t hesitate to reach out to your NPR Member Partnership representative or APM sales representative if you have immediate questions or concerns.

* 6-26 update: It's part of a broader revamping of the way NPR times the shows produced by "Morning Edition" and "All Things Considered." Changes to the "clock" include longer underwriter credits and more time for local stations to add content of their own.

Check out an example of the new Morning Edition clock. Click to enlarge:


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