Columnist for LA Times told to turn down his politics on Twitter

david-lazarus-twitter.jpgDavid Lazarus, the consumer columnist for the Los Angeles Times and KTLA Channel 5, peppers his Twitter feed with a mix of joking observations and mild political and cultural commentary. I had noticed lately that he was getting more political and that his barbs are mainly aimed at Republicans and Fox News. He posted yesterday that he has been told by his bosses to "tone down the political snark."

This directly followed a series of posts about Republican Senator Ted Cruz declaring for president.

He also had retweeted a post comparing Cruz to Sen. Joseph McCarthy, the 1950s bully who used to cynically throw the communism slur at political rivals. Times staffers have all been told to get and use Twitter accounts, which has produced some odd and awkward tweet streams as editors and reporters with no feel for Twitter or social media struggle to join in the conversation — along with a lot of free praise for colleagues and links to LAT stories. Lazarus, whose Twitter profile bills him as a Times columnist, has been at it longer and seems to enjoy tweeting. He's often quite funny. But his recent turn has definitely been noticeable.

Some other recent tweets:

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