Paris Photo Los Angeles is cancelled

PPLA_2015.jpgThe photography fair Paris Photo Los Angeles was supposed to happen for the fourth time from April 29 to May 1 at Paramount Studios in Hollywood, but the organizer Reed Exhibitions has pulled the plug. They blame it on the LA market. Reed also has dropped plans for a Los Angeles iteration of the French art fair FIAC.

Jean-Daniel Compain, Senior Vice President Culture, Luxury & Leisure Division at Reed Exhibitions France: “Despite the impressive mobilization of the city of Los Angeles, its galleries, cultural institutions, and collectors, and notwithstanding its great potential for cultural development, the absence of a mature market in terms of Art Fairs of this scale and scope has driven us to make this difficult decision. We are extremely grateful for the support that we have received since the launch of Paris Photo in Los Angeles, and during the research and development phases of FIAC LA: the city of Los Angeles, its representatives, its institutions, and its cultural players both public and private, have demonstrated invaluable enthusiasm and support in these endeavors.

Desiring to support the effervescent artistic spirit of Los Angeles and of California, we have sought to establish Art Fairs that reflect the cultural renown of the city and the decisive place that it has begun to occupy in the world of art.

Unfortunately, we must concede that after three consecutive years trying to install Paris Photo in Los Angeles in a sustainable and lasting way — despite the abundance of collectors in Los Angeles and California that figure among the buyers regularly in attendance at international fairs — the level of sales during Paris Photo Los Angeles is not sufficient to support such a Fair and to offer our exhibitors the best conditions of return on their investment.

Here's the Native Intelligence post when Paris Photo first came to Los Angeles in 2013.

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