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That's according to a new Census Bureau survey - and raises a bunch of questions for U.S. marketers and media about whether and to what extent younger Spanish speakers will assimilate into an English-language orientation. At home, 76 percent of Hispanics ages 5-17 speak Spanish (alone or in addition to English), but that's compared with 89 percent of Hispanics 18-64 and 94 percent of those 65 and older. Longer term, does it makes sense for TV networks and advertisers to strictly separate English-language and Spanish-language offerings?


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