Some advice for Floyd and Mel

Crisis PR types live for the kinds of disasters that face Landis and Gibson. Busoness Week Online takes a look at the crisis PR game and how it could make or break both celebrities and corporations. One of the most successful rehab efforts - and arguably the first - came in 1982, when seven people died from ingesting poisoned Tylenol tablets. As noted in the piece: "PR firm Burson-Marsteller leapt into action to help pharmaceutical giant Johnson & Johnson (JNJ ) repair its reputation by recalling the medication and halting all advertising. The crisis remains a textbook example for the field..."