David Carter is a very familiar name when it comes to the business of sports. A consultant to teams and sports marketing types, he's been quoted a zillion times, has written three books and comments about sports on "Marketplace." As of late, Carter has headed USC's Sports Business Institute, part of the Marshall School and a central source for all kinds of information about sports business. On Nov. 9, right after the World Series, Baseball Commissioner Bud Selig will launch the institute's Commissioners' Series, followed on Feb. 27 with NASCAR Chairman Brian France. The Selig event is at USC's Davidson Conference Center and tickets are still available.