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Well, probably. You have the 11th largest media market (Detroit) going against the 21st (St. Louis), so the Fox folks can't be thrilled. Last year's World Series between Chicago and Houston produced the lowest ratings ever. The name of the game, of course, is having at least one of the teams in a big market like New York and L.A. The only hope is for a series that goes six or seven games because Fox can charge more for commercials. A look at recent World Series matchups and ratings after the jump.
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Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.