It's a nearly 4-acre parcel on Seward Street across from Hollywood Center Studios. J.H. Snyder Co. wants to to develop "an architecturally distinct industry-focused office campus." The Jerde Partnership, the Venice firm that has worked on the Bellagio in Vegas and Horton Plaza in San Diego, among lots of other mixed-use properties, will be doing the design work. The news is noteworthy because much of the development action in Hollywood has focused on the residential side, sometimes at the expense of offices. The project calls for 225,000-square-feet of office space, which is big but not huge. It's being built "campus style," which means lots of open courtyards and such. Snyder, of course, was the guy who developed the Water Garden in Santa Monica. Terms of the Hollywood purchase not disclosed.