Times circulation sinks

Well, things were terrible for pretty much all the major papers in the latest Audit Bureau of Circulations FAS-FAX report. For the six-month period ended in September, LAT daily circulation fell 8 percent to 775,766 and Sunday was down 6 percent to 1,172,005. The Miami Herald fared even worse than the Times in circulation drops, down 8.8 percent daily and 9.1 percent Sunday. The Boston Globe's Sunday circulation was down 9.9 percent. The S.F. Chronicle was down 7.3 percent on Sunday. Even the NYT lost 3.5 percent both daily and Sunday. Among all papers reporting, the decline was 2.5 percent for daily and 3 percent for Sunday. What's stunning about these numbers is the magnitude of the declines.