Keeping Katzenberg's seat warm

Snaring a ticket over the weekend to see "Borat" took some doing. When I showed up at the AMC in Century City at around 3 yesterday afternoon, the next three shows were already sold out. Defamer carries this account of seat-saving for none other than Jeffrey Katzenberg:

So, last night I attended a sold-out showing of "Borat" at the AMC Century City theater at 7:25. We got there very early to find seats, which were almost completely occupied by 7:00 p.m. Just minutes before the film started, a teenaged couple two rows ahead of us quickly got up, giving their seats over to Jeffrey Katzenberg and the other three or four people he was with. No words were exchanged, and it was very weird. I am guessing they were paid for the seat-saving service, since instead of moving to different seats, they simply walked right out of the theater and never came back. However, Katzenberg then got up, bought popcorn and drinks for his whole group, and even carried them into the theater by himself right before the preview of "Apocalypto" began.

By the way, the audience apparently let out a chorus of boos and hisses as soon as Mel Gibson's name came on the screen during the trailer for "Apocalypto."