That was September's average daily room rate in Beverly Hills, a 14 percent increase from a year ago. Overall, L.A. County's ADR was up 6 percent, to $142.64. Occupancy fell slightly to 77.2 percent, but is still very healthy (anything over 70 percent is generally considered good). A number of L.A.-area locations were well into the 80s. Numbers are from PKF Consulting, courtesy of the L.A. Economic Development Corp.