Tom Cruise and women

The topic is bound to come up among the Hollywood chatterers speculating on his future roles for United Artists. In his Vanity Fair piece on Sumner Redstone, Bryan Burrough reprises how Cruise's potshots at Brooke Shields and all the nonsense on "Oprah" turned off women moviegoers. It's a questionable premise, but one that Redstone & Co. won't let go, pointing to audience research. Here's Redstone:

"When did I decide [to fire him]?'' Redstone asks. "I don't know. When he was on the Today show? When he was jumping on a couch at Oprah? He changed his handler, you know, to his sisterónot a good idea. His behavior was entirely unacceptable to [my wife,] Paula, and to the rest of the world. He didn't just turn one [woman] off. He turned off all women, and a lot of men.Ö He was embarrassing the studio. And he was costing us a lot of money. We felt he cost us $100, $150 million on Mission: Impossible III. It was the best picture of the three, and it did the worst.''

Redstone wound up castigating Cruise to a WSJ reporter, who broke the story. Redstone acknowledged to Burrough the the comments were unnecessary. But never mind that - what about the potential backlash among women moviegoers? Or was that just a ruse to push Cruise out the door?

More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent stories:
Siri versus Hawaiian pidgin (video)
Letter from Down Under: Welcome to the Homogenocene
One last Florida photo
Signs of Saturday: No refund
'I Am Woman,' hear them roar

New at LA Observed
On the Media Page
Go to Media

On the Politics Page
Go to Politics
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner

Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
LA Observed on Twitter and Facebook