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That's as in Gail Berman and Lloyd Braun, the former Paramount president and Yahoo media/entertainment head. They're launching a multimedia production house that will focus on TV but also include film and Internet stuff. Both have strong TV backgrounds - Berman over at Fox and Braun at ABC - and both are well connected (Braun is said to be tight with NBC's Jeff Zucker). Variety.com story says that they'll try to line up advertisers at the beginning of a project rather than rely on the networks after it's scheduled (if it's scheduled). LAT also has story.

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6:50 PM Thu | Largest crowd for a Walk of Fame star ceremony that many could remember, outside the Capitol Records tower on Thursday. Photo by Gary Leonard.