Another new idea for LAT

How about scented ads? The WSJ, no less, is on the verge of offering "rub and sniff" advertising, according to Ad Age, which got it from Journal Publisher L. Gordon Crovitz. "You actually have to rub some part of the ad," he said, noting that chocolate and perfume scents have already been perfected. USA Today is preparing to test a similar, scented run-of-press ad product. Heck, whatever works.



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Those awful infographics that promise to explain and only distort
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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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