Disney and Michael Eisner get cited in Business 2.0's list of 101 clunkers for the year (Wal-Mart steals the show). The Mouse House citation was for its refusal to allow British parents to put an image of Winnie the Pooh on their child's gravestone. Disney apparently had warned the couple that carving Pooh's image would amount to a copyright breach, but after the story got out permission was granted. What sports. Eisner made it on the list when he told Martha Stewart that "The amount of brand extension that you have done is awesome ... I felt like I was looking through a screened mirror." Not that anyone heard what he said - Eisner threw out the "screened mirror" line during his CNBC talk show, which had a rating of zero during its debut episode.
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