Several Socal ad agencies worked on spots that will be seen during Sunday's big game. It's a lot of car company stuff - not surprising since L.A. agencies handle tons of auto advertising work. Here's the lineup, courtesy of Ad Age:

Client: General Motors
Agency: Deutsch Los Angeles
No. of spots: 3
Highlight: Robot is banished from an assembly plant after dropping a small screw. It's trying to show that GM cares about quality.

Client: Honda Motor Co.
Agency: RPA (Santa Monica)
No. of spots: 3
Highlight: Gil, the animated crab, peddles the Element SUV.

Client: Lionsgate
Agency: In-house
No. of spots: 1
Highlight: Promoting "'Pride," based on a true story about a teacher in Philadelphia who starts an inner city swimming team.

Client: NFL
Agency: Triple Double Los Angeles
No. of spots: 4
Highlight: Set at the Super Bowl party of Cincinnati Bengal's Chad Johnson, Martha Stewart cooks for David Beckham, former U.S. attorney general Janet Reno, Triumph the Insult Comic Dog and country music group Rascal Flatts.

Client: Revlon
Agency: Endeavor
No. of spots: 1
Highlight: Sheryl Crow sings on behalf of Revlon's new Colorist product (much to the chagrin of her personal colorist).

Client: Toyota
Agency: Saatchi & Saatchi Los Angeles
No. of spots: 2
Highlight: Launching new model Tundra pickup truck

Client: Walt Disney Co.
Agency: In-house
No. of spots: 2
Highlight: Movie ads for "'Meet the Robinsons" and and "Wild Hogs."