The trend among law firms is to shorten the name, but as you can imagine egos will sometimes get in the way of clarity and convenience. Case in point is what the WSJ's law blog has identified as the nation's longest law firm name: L.A's very own Ziffren, Brittenham, Branca, Fischer, Gilbert-Lurie, Stiffelman, Cook, Johnson, Lande & Wolf. Ziffren Brittenham is, of course, one of the town's most well-known entertainment law firms, handling A-list stars from Tom Hanks on down. The mention came in announcing that the NJ firm of Gibbons, Del Deo, Dolan, Griffinger & Vecchione was now being called simply Gibbons. (That firm used to be called Crummy Gibbons & O’Neill, so you can see that there are worse things than having a very long name.)