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The world has truly gone nuts. I don't how I could have missed this one, but THR confirms that a project called "Odd News Underground" will be launched before the end of this quarter. "This project will create an entirely new kind of news beat, so stay tuned," said a Yahoo spokesman. "All I can say for now is that this reporter will leave you tapping your feet."
The singing anchor is the first venture from Yahoo! News since the last year's launch of "The Hot Zone With Kevin Sites," which chronicles the correspondent's travels to war-torn areas around the globe. It also is one of the few programming initiatives Yahoo! has mounted since a December's company reorganization that led key content execs including Lloyd Braun and David Katz to leave. Yahoo! declined to identify the warbler/wag, but sources said the performer is not an unknown and has experience as a reporter and musician. The venture is expected to be on the lighter side, so ditties about Iraq aren't to be expected.
During Braun's tenure, if you recall, Yahoo had aspirations as a content provider rivaling networks and newspapers. But those ambitions have been downscaled. Hasn't everything?
Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.