A six-figure summer vacation

It's time once again to be reminded that the very rich - we're talking net worth of more than $10 million - are indeed different than... well, let's just say me and Roderick. Rich people surveyed for Elite Traveler magazine plan to spend an average of $622,202 on luxury goods and services this summer, a 56 percent jump from 2005, which is the last time the survey was conducted. Yacht rentals are tops in spending - $384,000 - followed by redecorating, at $129,000 (what better time to work on the mansion when you're out on the yacht?), and villa rentals, at $106,000. Among the big categories this summer: experiential excursions, which is spending lots of money on a vacation that's supposed to have some greater purpose for the soul - like learning to make pasta at a villa in Tuscany. "The super wealthy are not impacted by external influences such as gas prices, job outlook and mortgage rate increases," said Russ Prince of Prince & Associates, which conducted the survey. Thing is, should someone in Los Angeles with a net worth of $10 million be considered super wealthy? In some neighborhoods, that would be slumming it. Anyway here's the breakdown:

ACTIVITY % RESPONDENTS $ PLANNED
1)Yacht rentals 10.6 $384,000
2)Redecorating 44.9 $129,000
3)Villa rentals 15.7 $106,000
4)Experiential excursions 25.8 $103,000
5)Jewelry/watches 73.7 $94,000
6)Luxury cruises 47.5 $92,000
7)Charitable giving 97.5 $82,000
8)Vacation home rentals 12.1 $82,000
9)Spa Services 67.7 $61,000
10)Summer entertaining 93.9 $56,000


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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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