It's time once again to be reminded that the very rich - we're talking net worth of more than $10 million - are indeed different than... well, let's just say me and Roderick. Rich people surveyed for Elite Traveler magazine plan to spend an average of $622,202 on luxury goods and services this summer, a 56 percent jump from 2005, which is the last time the survey was conducted. Yacht rentals are tops in spending - $384,000 - followed by redecorating, at $129,000 (what better time to work on the mansion when you're out on the yacht?), and villa rentals, at $106,000. Among the big categories this summer: experiential excursions, which is spending lots of money on a vacation that's supposed to have some greater purpose for the soul - like learning to make pasta at a villa in Tuscany. "The super wealthy are not impacted by external influences such as gas prices, job outlook and mortgage rate increases," said Russ Prince of Prince & Associates, which conducted the survey. Thing is, should someone in Los Angeles with a net worth of $10 million be considered super wealthy? In some neighborhoods, that would be slumming it. Anyway here's the breakdown:
ACTIVITY                         % RESPONDENTS            $ PLANNED
1)Yacht rentals                    10.6                          $384,000
2)Redecorating                    44.9                          $129,000
3)Villa rentals                      15.7                           $106,000
4)Experiential excursions      25.8                           $103,000
5)Jewelry/watches              73.7                            $94,000
6)Luxury cruises                  47.5                            $92,000
7)Charitable giving                97.5                            $82,000
8)Vacation home rentals        12.1                            $82,000
9)Spa Services                      67.7                            $61,000
10)Summer entertaining         93.9                            $56,000

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   Mark Lacter created the LA Biz Observed blog in 2006. He posted 
until the day before his death on Nov. 13, 2013.
Mark Lacter created the LA Biz Observed blog in 2006. He posted 
until the day before his death on Nov. 13, 2013.