*Ed Roski doesn't stand a chance

The L.A. billionaire has proposed a nifty NFL stadium in the City of Industry, but I'm afraid it's no match for the well-orchestrated - and detail hidden - push for a downtown stadium. Tim Leiweke and his AEG juggernaut are holding a press conference this morning announcing their $700-million naming-rights deal with L.A.-based Farmers Insurance, and the cast includes Eli Broad (on video), Magic Johnson, Mayor Antonio Villaraigosa, and Council members Jan Perry and Janice Hahn. Take a gander at Erick Richardson's tweets at blogdowntown:

# The Mayor and Councilwomen Jan Perry and Janice Hahn have taken turns talking about how excited they are for the stadium (ERIC)

# 09:53AM Probably three dozen TV cameras here for this event. AEG knows how to pull a crowd to press conferences. (ERIC)

# 09:51AM Eli Broad is on video right now, talking about how Los Angeles needs the NFL back (ERIC)

# 09:37AM Magic Johnson is among those in the audience today (ERIC)

# 09:35AM Heavy turnout here at the Convention Center for the Farmers announcement, which is being broadcast live on Fox Sports and ESPN710 (ERIC)

Wonder how many of these invited honchos have the first clue about how the stadium would be financed - and the city's potential exposure to the AEG connivers. By the way, if you want some insight into what's going on, check out Bill Boyarsky's post.

*Update: Villaraigosa has named a commission to analyze the proposal. It'll be chaired by Deputy Mayor Austin Beutner and Sony Pictures Entertainment Chairman and CEO Michael Lynton. (City Maven)

**Update: From John Semcken, vice president of Roski's Majestic Realty:

"We firmly believe that our stadium proposal, which is modeled after the most successful stadiums in the league, is best suited for the NFL and the entire Southern California region."