Death of Borders was not only about ebooks and Amazon

Interesting note to Andrew Sullivan from a former Borders supervisor. The chain, this person says, just wasn't run very well.

Back in '04 or '05, they realized they didn't have a decent web presence when it came to allowing customers to reserve an item on-line and pick it up later. So they rigged up something half-assedly that would send us e-mails when a reserve came through. They didn't trust store management enough to watch for the e-mails, so they sent every store pagers that would go off when an e-mail wasn't responded to in a timely enough manner. Pagers. For this purpose only. Every store.

A couple of years later, they decided they didn't like the way the overhead paging system worked. Whenever an employee would page overhead for a manager or backup, a loud beep would sound before you could say your piece. That was disruptive. And it truly was. Was the answer to have someone re-program the phones to eliminate the beep, and enact practices that require less overhead paging overall? No. For money-starved, payroll-strapped Borders, the answer was to send about 15-20 walkie units with earpieces (a la Old Navy) that would eliminate overhead paging altogether. 15-20 walkies. Every store. Hundreds of stores.

Liquidations always bring out disgruntled employees who are about to lose their jobs, but from my own experience Borders could be a frustrating place to shop, especially when it came time to making a purchase. And I do remember those loudspeaker beeps.


More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent Books stories:
Letter from Down Under: Welcome to the Homogenocene
Wanda Coleman, poet was 67 *
Writing what you know: crime reporter Michael Krikorian
Five years later, owner drops plan to raze Dutton's
Cash mob at Diesel, A Bookstore

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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