Netflix loses more customers than expected

A lightening rod of a company that goofed badly by raising prices and trying to spin off its DVD operations - and is now paying for it. Netflix reported losing 810,000 customers between the second and third quarter - more than had been expected - and it's warning that the last three months of the year won't be any great shakes either. Some analysts are focusing on domestic churn, a measure of subscriber turnover, which jumped to 6.3 percent in the third quarter from 4.2 percent in the prior three months. Despite all the hooha over defections, and a big drop in its after-hours stock price, the company still reported a 60 percent jump in earnings and a 49 percent increase in revenues. In an earlier time, those metrics would have mattered, but not today. Clearly, this is not a company for widows and orphans. (Bloomberg)


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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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