From now until Christmas, it's wall-to-wall Macy's

The chain will keep open 14 of its stores (none in California) until Saturday at 6 p.m. An additional 27 locations will stay open until 2 a.m. each day (see local list below). This is an expansion of the extra-hours schedule that Macy's first introduced several years ago (Toys "R" Us also has non-stop shopping until Christmas Eve). The WSJ's Justin Lahart wonders about the strategy:

With some of the biggest names in retail headed in this never-close direction, it's easy to imagine a future where more stores start doing this. The question is, to what effect? Consumer spending is essentially a zero-sum game--people spend what they spend, and that's that. If all stores decide to stay open 24/7 for the holidays, all they are likely to get is disgruntled employees and higher operating costs. That's no way to spread the holiday cheer.

I see the point. But keep in mind that extended hours can tap into the online shopping crowd that will have a hard (and expensive) time getting last-minute purchases delivered for the holiday. With brick-and-mortar retailers, there are no shipping worries - and no extra costs. Here are the Socal stores open to 2.

* Macy's Burbank, Burbank
* Macy's Los Cerritos, Cerritos
* Macy's Los Cerritos Home
* Macy's South Coast Plaza, Costa Mesa
* Macy's South Coast Plaza Home
* Macy's Culver City, Culver City
* Macy's Downey Stonewood Center, Downey
* Macy's Glendale Galleria, Glendale
* Macy's Northridge Fashion Center, Northridge
* Macy's Lakewood, Lakewood
* Macy's Montebello & Montebello Home, Montebello
* Macy's Santa Ana Mainplace, Santa Ana
* Macy's Fashion Center Del Amo, Torrance
* Macy's Del Amo & Macy's Del Amo Home, Torrance


More by Mark Lacter:
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Should Twitter be valued at $18 billion?
Recent Economy stories:
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Exit interview with Port of L.A.'s executive director
L.A. developers relying on foreign investors bend a few rules
Holiday shopping: On your marks, get set... spend!

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
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