Online advertising to top print for the first time

A real milestone in the migration to digital content. Online spending will grow 23.3 percent in 2012, to $29.5 billion, according to eMarketer, while print spending will fall 6.1 percent to $36 billion. Digital ad revenue from newspapers and magazines is not included in the print total. From Ad Age:

"Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers -- and more large brands -- put a greater share of dollars online," David Hallerman, eMarketer principal analyst, said in a statement accompanying the forecast.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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