A real milestone in the migration to digital content. Online spending will grow 23.3 percent in 2012, to $29.5 billion, according to eMarketer, while print spending will fall 6.1 percent to $36 billion. Digital ad revenue from newspapers and magazines is not included in the print total. From Ad Age:
"Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers -- and more large brands -- put a greater share of dollars online," David Hallerman, eMarketer principal analyst, said in a statement accompanying the forecast.