Was Bank Transfer Day a big deal after all?

Yes and no. A total of 5.6 million people moved their accounts over the past 90 days, a nearly three-times increase from the same period a year earlier. But of that amount, only 11 percent cited the Occupy-related campaign called Bank Transfer Day. Javelin Strategy and Research says that the percentage is "certainly not the massive departure banks might have feared." But the amount of switching, whatever the explanation, is certainly higher than usual, and reflects the general dissatisfaction with the way big banks operate. I'd be curious to see a follow-up survey to see whether customers eventually switch back after realizing the services they no longer had.