GM temporarily halts Volt production

The battery-powered Chevy is just not selling that well, which means that 1,300 workers at GM's Hamtramck, Mich., factory will be out of work between March 19 and April 23. This comes after a prolonged holiday shutdown. From the WSJ:

Launched last year with great fanfare, the Volt has had a rocky start. Short supply and some missteps in rolling the vehicles out to dealers weighed on sales last year. The vehicle's relatively high price tag--$41,000 before a $7,500 government rebate--also kept many consumers away. A U.S. safety investigation into whether the car's battery posed a fire risk after a serious accident added negative publicity. One vehicle caught fire and others sparked after severe crash tests by a U.S. regulatory agency. GM said it would modify and strengthen the vehicles and Federal officials cleared the Volt of any safety risk.

Truth is, electric car sales aren't going to pick up until prices go down, and prices won't go down until batteries can be made more cheaply. One other point: Internal combustion engines are becoming cleaner and more fuel efficient to the point where some question the need for an electric vehicle - or even a hybrid. From Businessweek:

Everyday engines are being enhanced by modern technologies such as electronic controls, eight-speed transmissions that keep engines operating in their optimal range, and direct fuel injection that allow gas to burn more efficiently. Combine those with tried-and-true technologies like turbo-chargers, and automakers can improve mileage and horsepower simultaneously. Such breakthroughs--not slow-selling hybrids--explain why gas mileage of all new vehicles sold in the U.S. last month hit an all-time combined city/highway average high of 23 mpg, according to the University of Michigan Transportation Research Institute. "You're no longer asking people to make tradeoffs, like accepting anemic performance to get better fuel economy," says Jeremy Anwyl, an analyst for Edmunds.com.

More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent Economy stories:
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Exit interview with Port of L.A.'s executive director
L.A. developers relying on foreign investors bend a few rules
Holiday shopping: On your marks, get set... spend!

New at LA Observed
On the Media Page
Go to Media

On the Politics Page
Go to Politics
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
LA Observed on Twitter and Facebook