Westwood gets luxury movie theater

theater4.jpgThe six-screen complex will replace the Avco on Wilshire Boulevard and should provide a little boost to an area that has seen numerous theater closures in recent years. This will be the second Southern California location for iPic Entertainment, which also has screens at Pasadena's One Colorado center. It's one of those high-end operations, with extra-comfy seats and a waitstaff that will serve drinks and meals during the film (oy, isn't the movie-going experience unpleasant enough without these guys in the publicity photo getting sloshed?). The theater will also have an Italian restaurant. I hope it's a long lease. From Westwood Patch:

Steve Sann, president of the Westwood Community Council, said the news about iPic's lease is a "very positive development" for Westwood Village. "We're thrilled to see movie theaters come back to Westwood Village," Sann said. "We used to have 18 screens and now we're down to three. This will take us up to nine." While admission prices have not yet been finalized for the Westwood theater, iPic offers two tiers of tickets: a Premium seat ($14-18) and a Premium Plus seat ($24-28). The premium ticket includes a comfy chair, but it does not recline and guests purchase any additional drinks or food and bring it to their seats themselves. The premium plus ticket gets the reclining seat and the "ninja-like," in-theater service.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
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