Digital helps LAT gain circulation

newspaper.jpgPrint is still suffering mightily: Just
454,498 for the six months ended Sept. 30, according to the Audit Bureau of Circulations. But throw in 151,577 from digital, along with 35,294 from branded editions and the figure is up to 641,369, behind the WSJ, USA Today, and NYT. It's also an 11.9 percent increase from the same period a year earlier. The NYT, by the way, saw a 40.3 percent jump, no doubt the result of revenue from its paywall. The OC Register was in 21st position, with a total daily circulation of 285,088. Here's the ABC release. From Poynter:

With the fast adoption of paywall systems, paid digital has risen to 15.3 percent of the total, compared to 9.8 percent in the 2011 period. That means print numbers are falling by roughly an equal amount. That change is not surprising given digital pay plan trends. More than 300 papers now charge for digital, with 70 of Gannett's 80 community papers making the switch and McClatchy's 30 just beginning a similar roll-out. So digital-only subs are on the rise. Plus the many papers that offer a bundled subscription including print and several digital platforms can count users on each of those additional platforms as new circulation, so long as the digital option is accessed once a month.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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