Early skinny on the iPad Mini

ipadmini.jpgYes, that's what Apple is calling its new tablet, although the $329-to-$659 price tag doesn't seem all that mini. You can start ordering on Friday. The device weighs 0.68 pounds, half as much as the full-size iPad. From Reuters:

The 7.9 inch "iPad mini" marks Apple's first foray into the smaller-tablet segment. Apple also announced a fourth-generation full-sized iPad with improvements in graphics and processing speeds, just two days before Microsoft is due to show off its own "Surface" tablet. Apple hopes to beat back their charge onto its home turf of consumer electronics hardware, while safeguarding its lead in the larger 10-inch tablet space that even deep-pocketed rivals like Samsung Electronics have found tough to penetrate.

From Bloomberg:

Apple has sold more than 100 million iPads since co-founder Steve Jobs introduced the device in January 2010, creating a market among consumers, businesses and schools seeking a gadget that blends features of a laptop with the mobility of a handheld phone. By adding another model at a different price, Apple is mimicking the multigadget strategy it used to make iPod the top- selling media player.

Business Insider notes that Apple stock fell $8 the moment the price of the Mini was announced.

More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent Tech stories:
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
New York Times writers can now say 'email' and 'website'
Walt Mossberg, Kara Swisher split with WSJ
Nissan says it will offer self-driving cars by 2020

New at LA Observed
On the Media Page
Go to Media

On the Politics Page
Go to Politics
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner

Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
LA Observed on Twitter and Facebook