'Jack the Giant Slayer' shows flaws in Hollywood's reliance on blockbusters

jack2.jpgAll right, the movie doesn't come out until tomorrow and for all I know it could be huge. But in its opening weekend, the 3D, CGI-heavy fairy tale is only expected to generate $25 million to $35-million, which is hardly wonderful for a film that cost at least $200 million to produce. A while back fairy tales were supposed to be the next big thing, which is what led Warner Bros. to sign off on this story of a young farmhand who gets mixed up with an army of giants. But other fairy tale releases have not done especially well: "Red Riding Hood" earned $90 million and "Hansel & Gretel: Witch Hunters" picked up $163 million. Not helping "Jack the Giant Slayer" is the late-winter release date (it had to be pushed back from last summer). From Forbes:

In most cases the films earned more overseas than in the U.S. The only bona fide hit from the fairy tale trend has been Snow White and the Huntsman which earned $400 million at the global box office.But here's the thing: Once a studio gets a film into production, and has committed a ton of money, it's very hard to turn that big ship around even if you see all of the little ships around you sinking.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
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