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72andSunny, the folks that brought you Samsung's Apple-bashing ads, is out with four spots for its new client, Google Chrome. As you can see, they're taking an irreverent, Web-friendly approach - a notable contrast from the heartwarming schtick that had been used by the previous agency, BBH. By the way, 72andSunny soon will be moving into the two-story building in Playa Vista that had been the headquarters of Hughes Aircraft. They're even keeping the corner office that the big man himself had used back in the 1940s. Other clients includes Target, Carl's Jr., and Benetton. From Ad Age:
In adland, 72andSunny is the next big thing that's already here, making it the clear winner of Ad Age's Agency of the Year honors. Whether it's "Cat Daddy"-dancing model Kate Upton consuming a Carl's Jr. burger in a way that's so oversexualized it's funny, or the subtly mocking style of Samsung's attack ads, the agency has proven it can strike just the right tone to get consumers to take notice. When Visible Measures released its list of the 10 most viral tech ads of 2012, 72andSunny's "iSheep" commercial for Samsung Mobile ranked No. 1, with 71 million views.
Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.