AEG's great hope

BeckhamSure, in Europe he's just a bench warmer on Real Madrid who got dropped from the English national team. But here, David Beckham will do as a new media face for American soccer as brought to you by the folks at Anschutz Entertainment Group. And he has that tabloid-fodder wife. Daily Telegraph sports writer Chris Davies told Sky News: "The LA lifestyle would suit Posh but (for a player) it's an elephant's graveyard. If you go there you might as well sign off and claim your pension." SoCal Sports Observed and LA Biz Observed were all over it this morning (and back in December.)

More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent Sports stories on LA Observed:
Volleying with Rosie Casals
Sometimes the experience doesn't have to be televised
A bout last night
Tracking the distant signals of the Dodgers
Last hurrah
Overheard at the BNP Paribas Open tournament in Indian Wells
The greening of tennis
First-stringers in tennis


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