Media people

Stephanie just wants a better umbrella

Edwards from KTLASome of you may remember the New Year's thread when KTLA dumped longtime Rose Parade host Stephanie Edwards out in the rain and gave Michaela Pereira her old seat in the booth beside Bob Eubanks. Fans of Edwards were horrified, Stephanie gets wet became the most-read post here for the month of January, and columnists railed. The Register's Frank Mickadeit returned to the subject today after hearing Edwards speak before an anti-ageism group at the Mission Viejo Country Club.

I learned two critical things Saturday from Stephanie Edwards, the subject of my most controversial column: 1) Applied to the face, Preparation H may help reduce wrinkles. 2) There's virtually no chance she'll be returning to the KTLA booth for the Rose Parade, despite an angry nation that flooded the TV station with phone calls and mail...
The nation tuned into KTLA's Rose Parade coverage the morning of Jan. 2 to find a strange woman in the booth next to Bob Eubanks. Edwards was reporting from the bleachers while being drenched by a rare parade downpour.

I wrote it up. I stopped counting reader responses when they hit about 300.

Edwards, who proudly notes she is "62 and a half," talked candidly Saturday about ways to keep wrinkles at bay, noting that before she recently switched to Oil of Olay, "for about five years I was using Preparation H and doing just fine."

But even that didn't keep KTLA from wanting a younger face in the booth. Edwards saw it purely as a business decision in which one factor might have been that she had to be given a separate contract, while her replacement is already on staff. She does think "programmers are confusing 'tradition' and being 'old-fashioned.'"

She urged the women to pick their battles on the ageism front. Her own loss, she said, is "not going to be the end of the world. War, poverty, famine, flood that's the end of the world for those who experience that." After you fight the good fight and militancy doesn't work, move on, she advised, because life is too short...


Afterward, I asked Edwards what her role will be in the 2007 parade telecast. She's signed to two more years of pre-parade reporting, she says, but doesn't know if she'll be used during the parade.

"I have no illusions I'll be going back to the booth. They are not going back. I'd like to be in the stands with a better umbrella."

Today in Stephanie
Stephanie clears the air (some)

KTLA screen cap via

More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent Media people stories on LA Observed:
Standing up to Harvey Weinstein
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Trump's new war, media notes and more
Exits from the Daily News and LAT, mom dress code for Hollywood, more notes
Biggest Los Angeles brush fire was actually in 1938. And more.
Tronc buys (NY) Daily News, La Tuna fire aftermath and more
Helping in Houston, new lion cubs, Garcetti's back
Previous story: On board the neon cruise

Next story: Tuesday Buzz, 6.6.06


LA Observed on Twitter