LAT adds to PR team

A memo shooting around the Los Angeles Times today introduces Nancy Sullivan, most recently SVP of Music & Digital Entertainment at Rogers & Cowan. Her job will be to tell the Times story to the media and to make sure that staffers know about things happening inside the paper before they read about them on blogs. Full memo after the jump:

From: O'Loughlin, John
Sent: Wednesday, October 04, 2006 11:56 AM
To: zzAll LATimes Employees
Subject: New Executive Director of Communications

Communication is at the core of what we do.

The Los Angeles Times tells the most important and interesting stories to more than 5 million readers every day. In print and online. We are respected and trusted for our world-class journalism. We deliver the news and we make the news, as Los Angeles Times journalists participate in hundreds of interviews every year with media outlets from around the world who want their insight on important topics. As we think about communicating our story more proactively in the coming months, please consider:

* We have the best journalists in the world, and we want everyone to know them and engage with them.
* When we introduce new sections and new reasons for Southern Californians to choose the Los Angeles Times as their indispensable media source, we want everyone to know about it.
* When we turn the traditional advertising world on its ear by introducing new and innovative ways to use the Los Angeles Times, in print and online, we want everyone to know about it.
* When the media world turns to report on us, we want to set the record straight, and tell our story.
* With all the great work and significant accomplishments happening throughout the company, we want our employees to know about them ... first.

To this end, we are excited to introduce Nancy Sullivan to the newly created job of executive director/Communications, reporting to our VP/Brand Marketing, Amy Moynihan. Nancy was most recently sr. vice president of Music & Digital Entertainment at Rogers & Cowan, and has spent most of her executive communications career in the music industry, another industry facing many challenges and pressures much like our own.

In this new role, Nancy will be responsible for developing and executing an overall communications strategy, working across all departments to proactively tell our story - internally and externally. She will manage our corporate communications, media relations, content promotion and internal communication efforts. Nancy will be located with the Marketing, Planning and Development Department on B1, and reporting to her will be: David Garcia, director/Media Relations and Bill Bonner, manager/Internal Communications.

Nancy is a seasoned and savvy communications and PR veteran, and we're delighted to have her join our team. She can be reached at extension xxxxx.


John T. O'Loughlin
SVP / Marketing, Planning & Development
Los Angeles Times
202 W. 1st Street / B1
Los Angeles, CA 90012

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