feels a convergence coming on

Expect more video on and sharing of video between the paper and Channel 5, with KTLA producing local news segments for the website through the day. Here's this afternoon's staff memo from Joel Sappell, the editor in charge of

From: Sappell, Joel
Sent: Thursday, November 09, 2006 4:07 PM
To: zzAll LATimes Employees
Subject: Video


Video is a vital component in delivering news to online visitors. Increasingly, they want to choose how they consume information, and we must continue to innovate to keep editorially relevant and financially successful.

Today, we're implementing a new and improved video strategy. We'll be giving our audience better and faster access to local breaking news and features through an upgraded video player on the homepage and throughout the site. The effort also will mark the beginning of a new, creative partnership with our sister company KTLA and, come early 2007, we'll be operating a full-fledged video portal.

Working with The Times online editorial staff, KTLA will now produce local news web segments for our new quick-loading flash player. Posted in the morning and early afternoon, these two-minute updates will offer visitors relevant, tailored insight into what's happening in Southern California. In addition to our existing AP video, we'll also expand our national news video offering with CNN content. All local segments will also appear on KTLA's website.

The embedded player also gives us the ability to showcase pieces produced by our own multimedia folks, many of them featuring Times writers who deserve a much higher profile in the online world. For example, debuting today is a video version of Susan Carpenter's popular "Throttle Jockey" motorcycle column. Next week, Pulitzer Prize-winner Dan Neil will take his "Rumble Seat" car reviews straight to video. Ideas for other features from throughout the organization are welcomed.

Early next year, we're set to launch a more robust, customizable video player - a version 2.0 if you will. At that time, we'll significantly ramp up our partnership with KTLA to provide a crucial element in our dedication to being Southern California's premiere destination for local coverage.

The editorial and business staffs of are dedicated - as you are - to rapid innovation across all fronts. We appreciate the outpouring of ideas and visions that you've already offered for our future development and are working on several other rich offerings to ensure we're providing readers accessibility and significance in multiple formats.

More to come,

Joel Sappell
Executive Editor/Interactive

More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent LAT stories on LA Observed:
LA Times writers revisit their '92 riots observations
Los Angeles more worldly since '92, LA Times 'more insular'
More recommended media coverage of the riots
Fiction does have a winner at LA Times Book Prizes
LA Times geography throws USC a curve
Previous story: Afternoon snacks (* updated)

Next story: Trash night

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner

LA Observed on Twitter and Facebook