The Teamsters union is trying again to organize in the L.A. Times pressroom, and new publisher David Hiller has taken to the web to urge employees to vote no.

I did not expect when I got here that we would face such a big issue as the union petition so soon. But that decision is now before you, and it is a big one. The outcome of this vote will impact, forever, how we work together....

Please also know that because of the federal labor laws regulating the organizing drive, I can't make any promises to you. What I can tell you is I came out here with the mission of keeping The Times a great newspaper, and changing it and making it better - and doing that working with you as a team. I believe we can do that best by working together and communicating directly with each other - and not through some outside third party. So I am personally asking you to vote "no" to the Union.

This is so important, I'm going to come talk to you in person about this.

The site, UnionFree.com, includes helpful info like a Union I.Q. Quiz where you can "test your knowledge of union facts" by comparing what you know to the version provided by the historically anti-union paper.