The new fashion-centric Image section will appear monthly in the Times starting next Sunday then switch to weekly in September. The section will be headed by deputy features editor Michalene Busico, former Women’s Wear Daily West Coast bureau chief Rose Apodaca and Booth Moore, called in the release "the acclaimed Times fashion critic." Couple of new hires as well (including Moore's husband, Adam Tschorn.) Press release after the jump.
At the helm of IMAGE will be The Times Deputy Features Editor Michalene Busico, Consulting Editor (and former Women’s Wear Daily West Coast Bureau Chief) Rose Apodaca and Booth Moore, the acclaimed Times fashion critic. In addition, Staff Writers Valli Herman and Mimi Avins will contribute to the section, along with two new hires: Fashion Market Editor Melissa Magsaysay, formerly of WWD and Staff Writer Adam Tschorn, formerly West Coast Editor of DNR.
"The Times can cover Los Angeles’ influential world of fashion and style in a way no one else can. IMAGE will be deeply rooted in this city, but with a perspective that reaches the international runways and streets," said Associate Editor John Montorio. "It will be a smart observer of some of the defining passions of Angelenos -- but with a depth and intelligence that transcends the typical discourse."
IMAGE promises a host of regular columns and features, including Booth Moore’s "Style Notebook," a critical look at the global intersections of fashion and pop culture; profiles of the industry’s most important players, style icons and insiders; a "Your Stylist" advice column featuring a rotating cast of prominent experts; "L.A. Style Files," a snapshot out of the archives of stylish Angelenos; "The Waitlist" and a comprehensive guide to new stores, sample sales, warehouse sales and more.
IMAGE’s online introduction promises daily updates, video direct from the runways, multimedia interviews and photo galleries direct from LA Fashion Week. In addition, users can expect a daily style item hand-picked by the Image staff; photo galleries from New York, London, Paris and Milan Fashion Weeks; a weekly shopping column; an interactive, user generated "street style" element and links to video shorts from designers.
* Post edited to add connection between Moore and Tschorn.