|
|
|
The first print edition of the free culture weekly Metromix — "reverse-engineered" from the Times-run website of the same name, Ad Age says — hit the streets yesterday.
It will be distributed every Wednesday on local college campuses, in grocery stores and on racks throughout major Los Angeles neighborhoods. Its initial circulation is estimated at 100,000...."We're hyper-local," said Deb Vankin, editor of Metromix Los Angeles. "I've been in the industry for about 10 years covering these things in Los Angeles. I sort of handpicked who I thought would be the experts.
Ad Age sees MetroMix competing with the LA Weekly.
More:
Los Angeles Times
© 2003-2009 • About LA Observed • Email the editor
| CBS and ABC have far bigger fish to fry - namely whether their stations can get back the auto and retail advertising that fell off a cliff in 2009.
| Recycling!
| And there's still time to take part!
| Searching for answers after a third loss this year.
| Jihad and cash offers meet American soldiers during the Gulf War, and beyond.
| After a tough year financially, the Museum of Contemporary Art put on a gala party to celebrate with 1,000 of its closest friends.
Sponsors
Blogads
Get RSS Feeds
of LA Observed
of LA Observed
LA Observed publishes several Real Simple Syndication feeds for easy scanning of headlines. If you wish to subscribe to a feed, most popular RSS readers will do it for you. You can also enter the web address from the XML button below or click on a specific feed. For more help with RSS, try here or here.
