Politics wins again at LAT website

News and politics did well in the stats for February, so maybe there's hope yet. Politics blog Top of the Ticket led the pack of in-house blogs in February for the third straight month, if I'm counting correctly. Andrew Malcolm and Don Frederick's politics posts went doubles on the next closest in-house blog, on the Lakers. L.A. Land, the real estate blog by Peter Viles, shot up to third after ranking #10 last month. Which is to say that, even in Oscar month, The Envelope blogs slipped. There was still plenty of babe-driven page view inflation — "Celebrity shots" was the top-viewed L.A. Times slide show, with "Scarlett versus Natalie" not far behind — but the Oxnard school shooting coverage was the most-clicked on story and video on the site. Once again, nothing from foreign in the highlights. The montly report from executive editor Meredith Artley says the site topped 100 million page views for the first time, a 34% increase over last February. L.A. Now, the Metro blog by Veronique de Turenne and Jesus Sanchez, looks to be off to a good start even though it's not listed yet on the LAT's page of featured blogs.

Artley's report:

From: Artley, Meredith
Sent: Monday, March 03, 2008 2:35 PM
Subject: Big Web Picture-February
We did it! drew 101,364,530 page views in February. That’s 34% over this time last year.

This is cause for woo-hoos for a few reasons – we previously set a goal to break 100 million by June. It’s nice to be ahead of schedule.

This is short of the monthly all-time record of 103 million, set during the October fires, but the business intelligence team points out that the daily average in February is higher than it was in October, higher than it has ever been. February was just a shorter month.

Probably the biggest reason to be proud of this month’s numbers is that traffic is up across the board due to great efforts by the Web and print teams (a distinction that gets blurrier every day), and not just because of one news event or a few well-placed links from big traffic-driving sites like Drudge. This is broad, organic growth – the best kind.

Traffic was good for both Super Tuesday (4.3 million) and the day after the Oscars (5.7). For the Oscars coverage, the Entertainment, Calendar and Envelope teams worked with the video and photo folks to create an up-to-date, addictive multimedia package. On Super Tuesday, readers saw a dynamic homepage, great interactive graphics and live blogging from the ever-climbing Top of the Ticket. Both events had a lot of staff updates and breaking news email alerts that beat the competition just about every single time.

The new local blog, L.A. Now, powered by the metro staff, launched Feb. 13. It’s an addictive read, with ace bloggers Veronique de Turenne and Jesus Sanchez posting breaking news, fresh staff photography, finding fun things around the Web and posting items from Steve Lopez that get readers into lively debates.

Weekend traffic reached new heights in February. The fabulous tech team launched a new site search with Google at the start of the month – it’s an improvement, to put it lightly, over what we had before and the tech folks are continuing to make it better. A new video section was launched last week. We grew the A-Z page offering in entertainment and launched A-Z pages in politics. Speaking of, Top of the Ticket is one of the only newspaper blogs in the Technorati top 1000 and it continues to climb that list and break all-time records for blogs on

What’s next? More redesigned sections, new blogs, unique video, features, functionally that resonates with readers, better search engine optimization...before you know it we will be pushing 200 million. Here are the next steps:

· Who but LAT should dominate when it comes to all things auto? We’ll start taking the hill with the launch of pages for every make this year, and soon after, every model. Visitors to these pages will find slide shows, LAT video, user-generated photos, the best reviews and articles from us and other places on the Web. It’s a deep-dive great resource. And it’s just the start of improvements coming to our auto section.
· While L.A. Now continues to climb the charts, the local section is being redesigned to make it easier to read and navigate. Readers will find blog items next to articles, video next to reader comments, etc. Picture the look of the new entertainment section and you’ll get the idea.
· New blogs are coming including a personal finance blog with Tom Petruno, a health blog from our health team, a local pet/animal blog “Unleashed” from our metro staff, and a new light-hearted blog called “Funny Pages 2.0.”
· Readers will see more newsletter options this month, including Sports, Health, Your Money and Entertainment News.

On to the lists…


Six month traffic trends:

February: 5,764,230 page views

January: 4,468,208 PVs

December: 3,475,581 PVs

November: 2,992,827 PVs

October: 3,008,179 PVs

September: 2,331,484 PVs

Most-viewed blogs for February:

1. Top of the Ticket - 1,648,673 PVs

2. Lakers - 811,491 PVs

3. L.A. Land - 401,083 PVs

4. Show Tracker

5. Homicide Report

6. Daily Travel & Deal Blog

7. Envelope: Gold Derby

8. L.A. Now

9. Envelope: Dish Rag

10. All The Rage

Top Articles

1. Oxnard student declared brain dead - Catherine Saillant and Gregory W. Griggs

2. Science of the orgasm - Regina Nuzzo

3. Kobe has more than chants to be MVP - Bill Plaschke

4. Obama deflects Clinton’s jabs - Peter Wallsten

5. Barack Obama for Democratic nominee - Editorial endorsement

6. More teenagers ignoring CDs, report says -- Michelle Quinn and Andrea Chang

7. Gang mayhem cripples big area - Richard Winton, Susannah Rosenblatt and Andrew Blankstein

8. Obama calls for a cool-down - Johanna Neuman and Mark Z. Barabak

9. ‘Wrong,’ Clinton says of Obama’s campaign mailings -Michael Finnegan and Maria L. LaGanga

10. Bynum's knee holds the key - Kurt Streeter

Most Viewed Slide Shows

1. Celebrity shots

2. Oxnard school shooting

3. Five dead in Valley standoff

4. Shooting at Northern Illinois University

5. The Secrets of Skywalker Ranch

6. Real lessons from fake presidents

7. Westminster Kennel Club Dog Show

8. Scarlett versus Natalie

9. Foreclosed: Listings From Pasadena to the Hollywood Hills

10. Shaq through the years

Top Videos

1. Oxnard student declared brain dead - AP

2. L.A. police get shot at by gang members - KTLA

3. Obama reflects on California debate - CNN

4. Obama speaks with doctors in Ohio - AP

5. SWAT officer killed in SoCal shootout - KTLA

6. Chino slaughterhouse under investigation - AP

7. Local update: Spears placed under conservator - KTLA

8. Faster than a speeding Concorde - Reuters

9. Radio host calls Obama a 'hack' - CNN

10. NIU Eyewitness: 'I saw him shoot my teacher’ - WGN

The “Big Bucket” – top 20 pages viewed site-wide

1. Homepage


3. Sports - Front

4. Top of the Ticket

5. Site Registration

6. CareerBuilder - LA Times

7. Lakers Front

8. California/Local Front

9. Lakers Blog

10. Search

11. Homescape - LA Times

12. - LA Times

13. YourScene - Photo Popup

14. ProQuest Archiver - LA Times

15. Oxnard student declared brain dead -- Catherine Saillant and Gregory W. Griggs

16. L.A. Land

17. Business Front

18. Opinion Front

19. Entertainment Front

20. Celebrity Shots Photo Gallery

Thanks for reading, and as always, tag me or your nearest Web-minded person with any questions or ideas that will keep making better for our growing readership.

Meredith Artley
Executive Editor,

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