Times leads in circulation drop again

With another 5.13% loss in average weekday circulation comparing this March 31 to last year, the L.A. Times posts the biggest percentage drop of the top 10 U.S. papers. The weekday number is now 773,884, which puts the LAT a little ahead of the New York Daily News and far behind the New York Times. The NYT had the sharpest drop in raw numbers among the top 10 papers, to 1,077,256. USA Today and the Wall Street Journal, which are #1 and #2, had slight increases. On Sunday, both New York papers and most of the top 10 had steeper slides than the LAT. Sunday circulation in this measure is 1,101,981, down 6.06% but still second-most in the country.