Today's Los Angeles Times sports section, once a cash cow for the paper, carries a grand total of three tiny ads. That's 11 column inches of advertising across eight pages, or about a 1% ad ratio. Two of the ads are by the same golf outfit. No wonder Sports was hit so hard by this week's layoffs. Hard to see the lack of ads as anything but an utter failure to adjust by the ad department and publisher. Speculation in the newsroom is that the Sports and Business sections may eventually be folded into one section, as they were during parts of the 1960s. For comparison: today's Daily News sports section has six ads totaling 52 column inches, including a pair of those adult business ads that Sam Zell loves so much.

Also: Larry Stewart, who covered horse racing, confirmed on KPCC this morning that he was laid off. Stewart was better known for his columns on sports media that ran for decades in the Times, and before that in the Herald Examiner. He moved to the horse racing beat last year, but that beat is largely being dropped by the Times. Audio

© 2003-2009   •  About LA Observed  •  Email the editor
LA Biz Observed
4:03 PM Fri | CBS and ABC have far bigger fish to fry - namely whether their stations can get back the auto and retail advertising that fell off a cliff in 2009.
Native Intelligence
Phil Wallace | Searching for answers after a third loss this year.
Deanne Stillman | Jihad and cash offers meet American soldiers during the Gulf War, and beyond.
Iris Schneider | After a tough year financially, the Museum of Contemporary Art put on a gala party to celebrate with 1,000 of its closest friends.
Bill Boyarsky
One of the last of Doug Ring’s many good deeds was a visit to the Los Angeles Times editorial board with members of Housing LA, an organization advocating affordable housing for the thousands of residents being forced out of the city by high rents.
Jenny Burman
Thinking more about buying less.
Here in Malibu
The close-up.
Sponsors
Jewish Journal logo
The California Wellness Foundation
Playa Vista ad
Blogads

Blogads Los Angeles network

Get RSS Feeds
of LA Observed
LA Observed publishes several Real Simple Syndication feeds for easy scanning of headlines. If you wish to subscribe to a feed, most popular RSS readers will do it for you. You can also enter the web address from the XML button below or click on a specific feed. For more help with RSS, try here or here.




Add to Google