LAT

L.A. Times focus-groups more changes

I got a look at some of the latest Los Angeles Times redesign options being tested with selected readers. They're being asked their reaction to new designs for the front page and section nameplates. The proposed changes are not as bold as those being dumped on Chicago Tribune readers, and it looks like (for now anyway) that the plan is to retain a separate Business section. (Here's what they asked about Business changes in August.)

The test panel is also being asked about doing away with the Times staff writer byline and datelines, to be replaced by a credit line that reads "Reporting from Baghdad" or wherever.Times prototype testing That's kind of amusing because Tribune innovations czar Lee Abrams got panned for admitting that he didn't understand how datelines work and, incredibly, well into his tenure did not realize that his papers had live reporters in danger's way in Iraq. Of course, dropping TSW would make it easier for the Times to run more stories by cheaper reporters at Tribune's smaller papers in Fort Lauderdale and wherever (or by freelancers) without LAT readers knowing it.

Here are some of the questions being asked by Research and Analysis of Media.

Times prototype testing

The current Sunday front page is on the left, a proposed new look on the right:

Times prototype testing

More after the jump.

Times prototype testing

Times prototype testing

Times prototype testing


More by Kevin Roderick:
John Severson, 83, founder of Surfer magazine
LA Observed Notes: 60 Minutes, selling the Coliseum and more
Gil Cedillo, Nick Melvoin win LA runoffs*
LA Observed Notes: Baca goes down, LAX shuffle, media moves
LA Observed Notes: Big TV news, media moves, obits and more
Recent LAT stories on LA Observed:
LA Times editor gets all serious: 'How could truth become so devalued?'
'Why Trump Lies' is next part of LA Times series
LA Times reporters show the way
LA Times staff warned not to join women's marches
Read the LA Times response to Los Angeles Magazine's piece
LA Times hires new sheriff's beat reporter
LA Times says pro-internment letters should not have run
LA Magazine says editor Davan Maharaj is what's wrong with the LA Times*


 

LA Observed on Twitter