I got a look at some of the latest Los Angeles Times redesign options being tested with selected readers. They're being asked their reaction to new designs for the front page and section nameplates. The proposed changes are not as bold as those being dumped on Chicago Tribune readers, and it looks like (for now anyway) that the plan is to retain a separate Business section. (Here's what they asked about Business changes in August.)

The test panel is also being asked about doing away with the Times staff writer byline and datelines, to be replaced by a credit line that reads "Reporting from Baghdad" or wherever.Times prototype testing That's kind of amusing because Tribune innovations czar Lee Abrams got panned for admitting that he didn't understand how datelines work and, incredibly, well into his tenure did not realize that his papers had live reporters in danger's way in Iraq. Of course, dropping TSW would make it easier for the Times to run more stories by cheaper reporters at Tribune's smaller papers in Fort Lauderdale and wherever (or by freelancers) without LAT readers knowing it.

Here are some of the questions being asked by Research and Analysis of Media.

Times prototype testing

The current Sunday front page is on the left, a proposed new look on the right:

Times prototype testing

More after the jump.

Times prototype testing

Times prototype testing

Times prototype testing

© 2003-2009   •  About LA Observed  •  Email the editor
LA Biz Observed
8:44 AM Sat | Bev Hills billionaire Ron Burkle has $56 million in loans against his two houses. The McCourts have borrowed $28 million on their properties.
Native Intelligence
TJ Sullivan | Steve Jones, the self-proclaimed Sire of Wilshire (a nod to the physical address of his former home at Indie 103.1 FM), is back on the air!
Erika Schickel | She gaped at me like I was living history -- Miss Jane Pittman come to put her withered lips to the "Young Only" fountain straw of ageism.
Bill Boyarsky
As newspapers and television pull back from investigative reporting, foundations and other organizations are beginning to fill the void. One of the most interesting is Accountable California, a project of Local 721 of the Service Employees International Union.
Jenny Burman
Thinking more about buying less.
Here in Malibu
This drains to the ocean.
Sponsors
Jewish Journal logo
The California Wellness Foundation
Playa Vista ad
Blogads

Blogads Los Angeles network

Get RSS Feeds
of LA Observed
LA Observed publishes several Real Simple Syndication feeds for easy scanning of headlines. If you wish to subscribe to a feed, most popular RSS readers will do it for you. You can also enter the web address from the XML button below or click on a specific feed. For more help with RSS, try here or here.




Add to Google