New publisher at LAT magazine

The memo to the sales and marketing staff says it's Steve Gellman. External announcement to come later, tied to a launch (finally?) of the Los Angeles Times magazine website. Remember, this is the mag that comes every month or so and is overseen by editors reporting to the ad and marketing chief, not the journalism side of the paper. Memo after the jump.

Subject: New Publisher - LA, The Los Angeles Times Magazine

Sales and Marketing Colleagues and Magazine Enthusiasts–

Please join me in welcoming Steve Gellman to the Los Angeles Times Media Group as Publisher of our magazine. There will be a larger/external announcement over the next few weeks, including the launch of the LATM website, and the Wellness/Health Conversations Event in October, and other changes/additions, but I have attached his resume for your background/FYI as this core group will have the most interaction with him.

With Nora on vacation next week, Dina, Nalini and I will be contacting you individually to arrange time in the next 2 weeks as part of his orientation to meet with you, understand how the magazine fits (or doesn’t) into your clients’ needs, how its being pitched, rates/packages, pipeline prospects for Q4 and the overall 2010 planning calendar.

Steve will be located on the 1st floor, off the Globe Lobby in the Magazine office suite area, 213-237-4973, and effective Monday. More to come!


John T. O'Loughlin
EVP and CMO/Targeted Media and Marketing
Los Angeles Times Media Group

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