“My goal is to get things noticed,” Republican media consultant Fred Davis tells Mark Z. Barabak of the L.A. Times, discussing his instant cult classic ad for Carly Fiorina's Senate campaign. "The best you can hope for is water cooler talk. People are blasting it as the most insane ad ever. Others are calling it a stroke of genius. If, when the furor dies down, they simply remember they should maybe question whether Tom Campbell is telling them the truth, then it will have been a success.” Meanwhile, a spokesman for Campbell — the target of the hit video — says "Carly Fiorina's campaign is in full Mutton Meltdown mode, with an increasingly bizarre fixation on farm animals." Again, here's the video and GOP rival Chuck Devore's inspired response.